Which other of the global greats have leveraged an icon to such literal and figurative effect? It would take less than one minute for most urban dwellers to find a version of the Apple logo. Stamped on the back of every iPhone or lit up on the lid of a MacBook, it is one of the most ubiquitous logos in the history of branding.
Janoff says whenever someone asks him what he does at a party, he pulls out his phone and points to the logo on the back. After that, he did his rounds of various agencies in the heart of New York. Six years ago, Janoff met an Australian called Joel Bohn, who became his business partner on a joint digital agency venture.
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Research Features providing insights into the marketing industries. If you ask any designer, they will tell you that simplicity is harder to achieve than it looks.
And more often than not, simplicity scares companies, but not Steve Jobs. Back then, even Jobs knew that the logo was too complex for where Apple wanted to go. If Janoff had gone with the Isaac Newton as the icon, Apple would not have been able to get as much brand recognition as they do today. The fact that the apple is clearly universal is how they are able to be an international symbol. Of course, the sin of partaking in the tree of knowledge is also the original sin that accounts for the fall of man.
How appropriate. The most likely reason comes from fine art. The apple has historically been used as a standard symbol in visual depictions of the Garden of Eden as seen above , and thus accounts for its place in our common knowledge of the Biblical creation story.
These apples grant immortality when eaten. The garden was also guarded by a hundred-headed dragon named Ladon, who never sleeps. Ladies in a garden, an evil beast, and an apple tree. Sound familiar?
In the bible, Adam and Eve are tempted, by satan, to taste the fruit from the tree of knowledge. Once Adam and Eve had their first taste of knowledge, they knew that they were naked, and they were ashamed. That first bite of the apple represents the fall of man. Use Apple and be part of the downfall of man!!
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