Keep in mind that when you are just starting out, many website owners will be reluctant to provide you a guest posting opportunity. In that case, you should write the article in advance google docs is good for this and circulate to several Influencers and see who is first to say yes. Your writing needs to stand out! If you hope to have any chance of having your request for a guest post accepted, please take the time to write a detailed email explaining why I should consider you.
Ideally, it should include examples of other authority websites you have written for. Below is an example of someone who has the approach I prefer. I get a lot of requests for guest posts, often over per week. Some ask if they can pay to have a guest post published see below. We do not accept payment for guest posts. Few Authority Websites, in my experience, will sell you a link or accept payment for a guest post.
There are two reasons for this:. Likewise, if the content is good and adds value, you will be happy to publish it for free. Many guest post writers will tell us how much experience they have and how great their writing is. See the example below:. ProWritingAid is our recommended App for quickly checking the quality of our own writing and that of external writers. Their free plan, which covers basic writing corrections, works well for new bloggers starting out. Answer questions on websites like Quora.
You are not there to spam; you are there to add value and help people. That is how you become an authority. Additionally, often their question will give you an idea for a future article. If you provide genuinely helpful responses, you can refer people to your site and have referral traffic from those platforms.
Go to Reddit and find subreddits related to your niche. Interact with other people and respond to their questions.
Without spamming, leave a link to a relevant page in the discussion. I am not talking about a lead magnet. This is something that is genuinely free. There is no requirement to provide an email address and anyone can share this document with no edits or changes.
As you can imagine, it gets shared and attracts a lot of visitors and potential clients to Clinton and his business. What can you give away that visitors would appreciate and share?
Social media provides abundant opportunities to connect with other people and influencers within your niche. This means you can easily exchange knowledge with a broad audience and engage with that audience further. It is also one of the best shortcuts promoting expert knowledge.
Search engines use social signals and other user behavioral metrics to determine the relevance of a page to a search query. The thinking is that the more content is shared, liked, and commented on, then the higher its quality, value, relevance, and ranking in SERPs. My first authority website was in a home improvement niche — focused on sun-rooms, conservatories and garden-rooms. This proved a great way to connect with leading industry players. It was also a great way to find more customers for my online lead generation service.
Interestingly, one of the people I connected with, ended up leading the team that bought my entire suite of Home Improvement Authority Sites in Request your copy HERE. There is no rule that says quality content should only comprise text and images.
You can use podcasting to open the gates of whole new opportunities for your site. A podcast will allow you to reach a whole new sub-set of your market that prefers to connect with your brand via audio. Inviting experts from your niche to be your guests. This can quickly set you up as an authority in your niche. This podcast exposure will help you build your authority, since the podcasts will often link to your website and social media profiles.
It should go without saying that your website should include social proof — this takes many forms but the two most people will be familiar with are:. You have probably seen many websites share the information of where their content is published or where their names are mentioned. It can also be in the form of customer testimonials showing what other people said about that specific product or service.
What are these websites trying to achieve by sharing this information publicly? This is called social proof and it will help establish your site authority. Encourage your readers and buyers to give you a testimonial by making it easy for them. Note, I said learn, from other authority websites — not copy them! Many the time, another authority website both in my own niches and un-related niches has giving me inspiration for something to implement on my website.
Often it is a tweak on their approach, rarely is it the same thing. When comparing other authority websites, I note their web design , writing style, content length and depth, and even where they host their website in order to learn how they organize everything.
Go to Wayback Machine and check how their site looked a year or maybe 5 years ago. Check individual articles, amount of links and social signals their content has pulled. Success leaves clues. You will find interesting features to implement in your site if you study other successful authority sites.
This question or variations of it comes up a lot. I believe in free will — you can do as much or as little as you like. If you are more serious about creating an authority site, I would ask yourself these questions….
Networking with fellow bloggers and website owners goes a long way in your business growth. Fortunately, the training we recommend includes a Private Facebook Group. Watch it while you still can! This is what I know…. If you are not prepared to invest time, money, energy in yourself for your future, you will get left behind. If you are not prepared to to make mistakes, then your perfection will get the best of you. If you are not prepared to pay the price, then the price will be your current reality.
I draw your attention to our earnings disclaimer. But this I know — if you keep doing what you are doing, your reality will remain the same! You and you alone are responsible for your success or lack of it. I use ExpiredDomains. Note that at the time of this search I could register a domain that was originally registered in plus others from the early s.
Several of the domains have pre-existing backlinks. This is a good article that discusses using aged domains in more detail. In simple terms, an authority website or blog is a popular online destination where people go for information on a niche or topic.
As mentioned above, Domain Authority DA is a metric developed by Moz that is a predictor of how well websites will rank on search engines.
This article gives a comprehensive overview of what Domain Authority is. Not all Authority Websites get huge amounts of traffic. For these sites, it is not the amount of traffic they get that matters, but the quality of traffic that matters. As you can imagine, this gives Clinton and his business a significant competitive advantage in a very competitive marketplace. Fortunately for us, Clinton has agreed to answer some questions on his strategy for creating Authority Websites.
Clinton has created Authority Websites several times before, selling some of them for significant amounts. I think some of his answers may surprise you.
I am not saying, do as Clinton does, rather I am saying there is more than one way to create an Authority Website. Question 1: When deciding to create an authority website or indeed any website what do you consider the most important factors to consider? Answer these questions and variations of these questions and the SEO will almost take care of itself. To know the mindset of the customer, and therefore the questions and concerns they have takes experience in the field and speaking with a lot of customers.
Question 2: How much time do you spend on SEO? Answer: Not that much actually. People I know in the industry sometimes ask me to write an article for them and I do so. I rarely hunt for guest post opportunities but will contact the webmaster if I find a particularly good site in my niche.
Once they check me out they are usually happy to accept an article. I do perhaps half a dozen such articles in the year.
But even the latter is fine. Question 3: How much time and effort do you put into Link Building. Answer: To establish the site initially, about — hours in the first year. Question 4: I notice you have a number of related websites. I suppose sub-niche websites — is there a particular strategy in doing that? Or some clever link juice channeling strategy! I feel a new site coming on! You heard it here first. Question 5: If you were starting over, what might you do differently?
Answer: Hire someone to do all the tech stuff, the background stuff on the website — design, creating the images and shrinking them, development work like creating and managing forms, keeping the site secure, blocking spam, tracking and banning bots, taking backups — all the boring stuff. Thank you, Clinton. We recognize that many website owners are secretive about their strategy and reluctant to share information like this. Your generous spirit is appreciated!
Do you dream of having a blog or website that produces 4, 5, or even a 6 figure income every month? Are you prepared to make a modest investment in your own future? We consider it the best training of its kind.
There are multiple reasons to invest, but for brevity, I will only list three:. To start with, most authority site owners will work from home. This can present challenges. It is therefore essential you create a home office space that inspires your creativity, especially when it comes to creating content. This site along with a number of sister sites was sold in a successful exit in All these sites focused on Home Improvements.
Since then Barry has been involved in the launch and successful sale of a number of authority websites. To interview Barry or have him on your Podcast contact him here. You can connect with Barry on LinkedIn. We use cookies to ensure that we give you the best experience on our website.
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This will make it difficult to attract potential customers to your site. This means that improving your reputation and building trust with search engines should be major factors in your SEO strategy. Authority, in the world of search engines, all comes down to how much credibility your website has established online.
Authority is determined by search engines and is essentially how much weight they give to any given site. There is no shortcut to making your site authoritative.
But there are a few things you can do that will help your website to climb the ladder to high authority. As we mentioned above, links are by far the most important factor in determining authority. There are a few ways you can build them from quality sites. There are many successful tactics you can utilize to build valuable links to your site.
The first is by fostering relationships with leaders in your industry. When you reach out to bloggers, news editors, and other influential people within your industry, you can offer to write original articles or submit other content like infographics or research.
There is more to quality content than just having accurate information, though. Your content should also be unique to your site and provide visitors with new insight. Part of providing the best answers is to shed new light on a topic and not give users the same tired information they have already heard. The key to creating quality content is focusing on topics that relate to your area of expertise. You should also use as much detail as possible if you want your content to be considered quality.
Though there is nothing wrong with writing a piece of content on the newest feature of your business that is only current for the time being, but evergreen content is much more likely to attract visitors for years — instead of just a month or two.
Over WebFX clients have been interviewed by Clutch to discuss their experience partnering with us. Email the author of the page and let them know that they just published an article, blog, or infographic that they might be interested.
Attach the link and wait for a reply! Make the recipient feel like you have known them for a while, and know what their company is all about. However, we know site authority is important to Google.
They mention it times in their Search Evaluator Guidelines , in the context of E-A-T expertise, authority, and trust. Whether Google employs an authority signal in its ranking algorithm is pure speculation. Instead of relying on keywords on a page, the search engine seeks to match a search query with the most relevant content. As it crawls a site for relevancy, it follows links on those pages. It means that the more time you spend creating comprehensive content that feeds into holistic topic clusters, the better your chance of ranking well.
One site has absolutely mastered topic clusters in their content strategy. Can you guess which it is? Just take a look at this page about the Jewish holiday Purim. Google now knows that this page includes a key component to its ranking assessment: EAT expertise, authority, and trustworthiness. But Wikipedia provides more than just rich content on each topic it tackles.
It builds topical authority by creating comprehensive topic clusters that address all subtopics. This article is part of a more extensive series on Jews and Judaism. The Purim page is actually a subtopic of a subtopic. Click on Religion, and you get Holidays, where the Purim page appears. All of the other subtopics drill down further and further until you get to individual pages, as well.
If you have a brand new site, building website authority from scratch is going to take some time and some patience. But a lot of what goes into creating that authority has to do with your content. First of all, user intent has been addressed completely.
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