Related Books Free with a 30 day trial from Scribd. Related Audiobooks Free with a 30 day trial from Scribd. Lakshmi Prasanna. Views Total views. Actions Shares. No notes for slide. History of tv advertising 1. History of advertising Hannah and AJ 2. Until the early s, advertising on television had only been affordable for large companies willing to make a significant investment, but the advent of desktop video allowed many small and local businesses to produce television ads for airing on local cable TV services.
The 10 most expensive Ads 1. Pepsi-the most expensive ad was done by Pepsi during the Super Bowl. Carlton Beer - This expensive television commercial was for an Australian beer. It actually makes fun of expensive television ads. However, the cost of the commercial was never shared, but they were reported to sell an extra 36 million beers. It featured a tube of toothpaste, a block of ice and a commentary about its "tingling fresh" qualities.
Best time to advertise your Ad on TV It is important to run your advert to your target audience at least 5 to 7 times a day.
Posted on April 6, by Media Culture. Few technologies have changed the way we live as much as television. But for decades, TV has transformed our lives and our culture. It serves as a powerful medium for messaging and advertising. Recently we spoke with another media expert on media and advertising to learn how television has shaped advertising for them, and how it continues to evolve.
Darin Pearson has been teaching multimedia studies at Medill School of Journalism at Northwestern University for nine years. MC : When did you notice advertisers start to see that television could help them sell products? DP : It was immediate, and the rate of growth was enormous.
By the early s, more ad dollars were being spent on TV than print. Newspaper revenue never recovered once the TV generation was born. DP : As television penetrated the market, it meant you could have your product in every living room. In time spots, an advertiser would tie in their product with the announcement of the time. Other punctual advertisers were Ever-rite watches, Saxa salt, Burberry and Aspro aspirin.
They had a loose story format, with each episode featuring a collection of products. It relied on a strong and believable storyline, recognisable characters and the warm personality of the landlord—almost like a mini soap opera. Wide ranges of products, from the familiar to the outlandish, were skilfully woven together each week. The style changed in the s, with viewers being invited to share in the lifestyles and values of the characters using the product on screen. Whether thanks to the introduction of colour spurring people on to new heights of creativity, or simply because viewers were now television-literate and demanded higher production values, adverts in the s were noticeably different from what went before.
The products advertised on television have changed over the years. In the s, advertising was dominated by soap powder manufacturers and food brands. Into the s, there was little car advertising due to a secret cartel agreement between the manufacturers and virtually no alcoholic spirits advertising, for the same reason.
In the s, however, the car manufacturer Datsun arrived from Japan and broke the cosy agreement between Ford, Vauxhall, Chrysler and British Leyland not to advertise. The s also brought us the Smash Martians , the Heineken lager campaign and the Hamlet cigar adverts. Old favourites remained on the screen, often with a new twist to liven up a familiar product.
This helped to give an added gloss to a well-known brand. Newspapers began to use television too. Prompted by the successful relaunch of The Sun with its enormous expenditure on live commercials, the Mirror followed suit. Towards the end of the s, corporate advertising started to appear.
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